A Guide to Combining Your SEO and Digital Marketing Strategy

A tablet, glasses, and coffee laid out on a table

 

While many people know the importance of well-defined and targeted SEO for their online business, not many know how to use it in their digital marketing strategy successfully. Incorporating SEO with other elements in a digital marketing plan can create a consistent revenue stream and repeat customers and ensure a business's growth and sustainability. 

 

Here's how you can combine SEO with other digital marketing channels for a fully optimized strategy: 

 

Optimize Keywords According to AdWords

Google confirms that 15% of the search queries are new, so you can't be completely sure if your chosen keywords have sufficient buyer intent. However, integrating PPC platforms like Google AdWords with SEO can help determine the keywords that bring the most conversions. You can set up a PPC campaign targeting the relevant keywords and whichever keywords brought the most conversions, optimize your content according to them for organic ranking.

 

Split Test Content between Social Media Platforms and AdWords

SEO is an excellent way to drive consistent traffic to a website, but some web pages don't convert no matter what. You can overcome this issue by combining Adwords and social media to split test web pages and content. 

 

Split testing (also known as A/B testing) is a marketing strategy where you test two marketing campaign elements against each other to see which one brings more results. This test ensures that your posts or ads reach the right people for conversions. For example, Facebook split testing fulfills most objectives, including video views, lead generation, app installs, traffic, and direct conversions.

 

You can split test your landing pages, images, or blog posts between different social media platforms and websites. The results from AdWords and paid social media traffic will tell you which pages will convert more, and you can start your SEO and link-building efforts to rank them higher. 

 

Integrate SEO with Social Media Remarketing

Remarketing helps businesses reach people who have shopped or visited your website in the past. However, you can enhance your remarketing efforts by integrating SEO with them. For example, you run an eCommerce store, and your content didn't convert the first time. Running a remarketing campaign (offering discounts to attract customers) on Facebook and Adwords will help you target more users. 

 

AdWords will offer access to your users through the Adsense network, while Facebook remarketing will enable you to target previous visitors. As a result, you can show optimized ads to users who don't make a purchase and increase your conversions. 

A man is analyzing data and charts on the laptop

 

If you want more help with SEO or digital marketing, you can hire the experts at Urban Pixel. It is a leading digital marketing agency in Detroit offering valuable services like content marketing, blog management, website development, etc. Visit their website or reach out to them for details.


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