How to Get Started with Email Marketing

 

If you’ve always wanted to try email marketing for business promotions, now is the time to jump in. The email marketing strategies have been consistently evolving since 1978, when a marketing manager at Digital Equipment Corporation, Gary Thuerk, sent the first email blast to about 400 Arpanet advertising machines, generating approximately $13 million in revenue.

Email marketing methods may have changed over time, but the impact they have on a business’s overall performance is still the same. It’s a leading digital marketing, outperforming paid search and social media.

Choose a Reliable Email Marketing Service Provider

 

If you genuinely care about your business revenue, invest in email marketing and hire a reputable agency for these services. They’d help you leverage automated email marketing and create effective emails for the promotions of your products. They may also provide you with professional email templates and customize them according to your recommendation.

Gather Contacts

Now, you need to get contacts on your email marketing list.

• Acquire the email addresses of your social media followers and take their consent if they want to receive updates about your offers and discounts.
• Create an e-book or offer them any other digital product and add it as a pop-up on your website. If they want to get that product, ask them to provide you with their email address so you can send the product via email. When they enter their email, you can ask them if they want to receive newsletters or not.  
• If you have a physical store, you can ask your customers to share their email if they want to learn about the upcoming discounts.
• Once you gather contacts, add them to your email marketing account.

Plan and Execute

Once your contact list is ready, you need to create a list of your email marketing goals and create an effective plan that can help you accomplish those goals in a short time. After creating the plan, you can safely run your first campaign.

Want to Generate Leads?

Urban Pixel offers its clients premium blog management, email marketing, website development, funnel optimization, web design, and content marketing services at affordable prices. If you want to get started with email marketing without being too much intrusive, you need to come up with an effective and tried and tested email marketing plan. Get in touch with them today.